Mission
The MSU Beef Team serves the Michigan beef cattle industry by combining research, education, and extension that leads to an enhanced quality of life for constituents through opportunities to advance ecomonic viability, environmental sustainability and social acceptance.

Vision
The MSU Beef Team mission will be accomplished through 6 long term goals.

• Continue to develop and maintain a high level of expertise for all MSU Beef Team members.
• Enhance the flow of information among campus, field staff, and the beef industry in a timely manner.
• Nurture relations among livestock sellers and buyers that enhance their joint economic viability and also efficiently provides superior products for consumers.
• Identify strategies for reducing production costs on beef farms and assist managers in the implementation of needed changes.
• Improve the understanding of environmental issues and provide expertise for addressing them. Take responsibility for guidance in developing land use policy.
• Make firm managers aware of all market opportunities and provide information on the application of risk management.